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Consumer Electronics
Industrial Internet
Nanjing, China
On May 17, 2019, the “2019 World Semiconductor Conference and the 17th China Semiconductor Market Annual Conference” was held in Nanjing International Expo Center. With the theme of "innovation and collaboration, the world's core", the conference actively discussed the frontier trends, industrial opportunities and challenges of the global semiconductor industry. Many famous semiconductor and scientific research experts and representatives at home and abroad attended the conference. As a leading enterprise in the domestic IC industry, Awinic was invited to attend this conference.
At the meeting, Awinic’s LED product- Sync Music LED Driver SoC won the "13th (2018) China Semiconductor Innovative Products and Technology" award.
Awinic’s LED Products - Light Effect Represents Personality
Nowadays, the smart phone industry is faced with fierce competition, and new mobile phone models are emerging. Overall, in addition to paying attention to mobile phone performance, more and more mobile phone brands have noticed the art design and personality of mobile phones. The light effects of smart phone are becoming a key factor of competitive power for domestic mobile phone brands.
In this context, Awinic’s LED product- Sync Music LED Driver SoC can meet the pursuit of artistic lighting effects for these mobile phone brands.
This product is a smart LED Driver SoC with audio synchronization, integrated with MCU, Flash ROM, SRAM, ADC, PGA, and LED driver circuit. All lighting effect is implemented by pre-loaded firmware designed for specific application.
There are 9 constant current sinks (LED1~9) and 3 current switch (COM1~3) capable of driving up to 27 LEDs or 9 LEDs in matrix display mode. Meanwhile, parameter configurable PGA, ADC, digital filters provide flexible sampling and process function for audio input. Unusually brilliant audio sync lighting effects could be achieved by sophisticated firmware design.
At present, this product has been applied to a number of flagship models of well-known brands and has recognized by the customers.
Vivo NEX Dual-Screen Version, with Awinic’s chip product inside, is way more attractive and innovative. Its new moon ring design which is called as the “Star Ring” perfectly reflects the unique charm of mobile phone lighting effects. The 16 miniature RGB colorful LED lights hidden under the “Star Ring” are matched with the OLED screen, which is as deep as the "eye of the angel". It creates a colorful screen with the variable breathing light effects!
IQOO , the sub brand of Vivo has also used the product of Awinic. Its cool Monster Halo light effect brings users a fantastic experience.
The latest gaming smartphone, Black Shark 2, attracts the users with its innovative light effects on the back side. The light can be set as monochromatic or multi-color alternating breathing effects, and it is very cool on the glass back plate with triangular halo effect.
Vivo X27, with Awinic’s product inside, also impressed the market with its unique light effect in this March.
Nubia Red Magic 3, launched in April attracted attention of users with its "Eye of Red Magic + Cool Light Belt" realized by Awinic’s chip.
For smartphones, the light effect has become a key factor of competitive power. With better light effect, the uniqueness of the smartphones can be better highlighted, and it also increases the fun of human-machine interaction. And with Awinic’s IC product, better light effects can be achieved.
About Awinic
Meeting Customer Needs is Awinic's Only Reason to Exist | High-quality Teams are Awinic's Greatest Assets.
Founded in June 2008, Shanghai Awinic Technology Co. Ltd. is a high-tech company focusing on IC design of mixed signal, analog, and radio frequency for mobile phone, smart wear, intelligent hardware, IoT and other consumer electronics areas. In July 2015, Awinic was successfully listed on the NEEQ (NEEQ: 833221).
In the last ten years, Awinic has been deeply involved in the domestic IC industry, focusing on the innovative creation of analog/mixed-signal chips. With high-quality products, first-class service and good reputation, Awinic has gained recognition from customers and the market, and has taken a leading position in the local IC industry. Among the domestic manufacturers, Awinic ranks first in terms of customer coverage and is striving to catch up with international brands.
The "China Semiconductor Innovative Products and Technology" Award is not only a recognition from the industry and the market, but also a kind of trust in Awinic’s promising prospects.
In the future, Awinic will stick to innovation and bring more great products to the consumers.
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